Our Story

Our Journey to Excellence

Undercover Standard was founded with one clear mission — to help businesses see their customer experience through a fresh, unbiased lens. Based in Singapore, we specialise in mystery shopping and service audits for retail, F&B, and service-based industries. Our team is dedicated to evaluating and improving service quality, helping brands elevate their performance, close service gaps, and maintain consistency across every customer interaction.

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Our Mission

We aim to empower businesses through honest, data-backed audits that reflect real customer journeys. Our mission is to help companies raise service standards, drive meaningful improvements, and create experiences that customers remember for the right reasons.
At Undercover Standard, we focus on actionable insights, transparent reporting, and long-term client partnerships. We believe that better service starts with better understanding — and we’re here to help you get there.

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Core Values We Uphold

Integrity and Transparency: We maintain open communication with our clients, ensuring honesty in every evaluation and report.

Customer Centricity: We tailor our services to match your customer journey, aligning evaluations with your brand goals and customer expectations.

Continuous Improvement: We’re committed to helping you grow. Through insights and feedback, we support your team in evolving and staying ahead in a competitive market.

Our Tailored Approach

At Undercover Standard, we adapt our strategy to fit your unique needs. Our step-by-step approach ensures actionable insights and meaningful improvements to service delivery.

Analysis

We begin with a deep-dive evaluation of your customer interactions to identify service strengths and gaps. This stage sets the foundation for clear recommendations and targeted action plans.

Execution

Our trained mystery shoppers blend in as everyday customers to observe your service in real time. These first-hand experiences give us genuine, honest feedback from the customer’s point of view.

Reporting

You’ll receive clear, data-driven reports that highlight what’s working — and what needs work. Our insights help your team take informed steps to improve service, consistency, and customer satisfaction.

Don’t Wait, Elevate Your Standards Today!

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